Grandich's Blog

With more than 2 weeks remaining before the start of The AGORACOM Online Gold & Commodities Conference, investor interest is already starting to ramp-up – and we haven’t even commenced the marketing phase of our program. Here are some details:

TRAFFIC HIGHLIGHTS

• Analytics are for the period November 5 – 19
• 2,054 investors visited the site
• They spent an average of 5:39 on the site
• They came from 49 different countries
• Top 10 countries in order of top to bottom …. Canada, United States, India, Australia, Germany, United Kingdom, Netherlands, Colombia, Switzerland, Argentina
• Visitors from the top 10 countries represent the continents of North America, Asia, Europe, Australia and South America

A BRAND NEW AUDIENCE OF INVESTORS

I am especially pleased with the depth of international visits, which I cited as a primary reason for taking conferences online. For the first time ever, investors from anywhere in the world will be able to fully participate in a conference that is not reserved for investors that live close to a “conference city” or can afford to travel to one (New York, San Fran, London, Frankfurt, Toronto, Vancouver, New Orleans, Las Vegas).

Specifically, for the first time ever, international investors can now watch company presentations and listen to valuable insights from keynote speakers at the same time as everybody else. International investors will no longer feel alienated and out of the loop. By opening our doors to them and welcoming them on an equal footing, we open up the lines of communication that will flow for as long as we have the web.

As I say this, I also don’t want to forget the massive audience of North American investors that simply don’t have the time to fly to conferences due to work and family obligations. Think about it, how many people have the luxury of taking 3 days off to fly to different conferences?  I would love to hear your feedback in the comments below.

Does this mean traditional conferences are dead? No.  We will always need good face-to-face conferences, just fewer of them.  Conferences such as the PDAC, San Fran Gold Show and Cambridge Conferences will play an important role.

Nonetheless, this level of online engagement with a brand new audience – both local and international – will lead to tremendous benefits for the entire industry. The important thing to remember is that we will need to continue these efforts from here on out. Companies that embrace the concept of a borderless online investor community will be the biggest winners in the next decade.

Regards,
George